Should You Offer A Guarantee?
It's the big question. Should you offer a guarantee? The marketing gurus will assure you that guarantees increase customer confidence and therefore sales, but many of the small business owners I talk...
View ArticleThe Famous Way to Becoming A Client Magnet
One day, while at the gym, I made eye contact with someone else who was also working out. A little while later, as I was working on my resistance exercises, he came towards me shaking his head. €˜No,...
View ArticleThe Impact of Selling with Integrity
The importance of selling with integrity cannot be overstated. Ethical sales practices are the foundation of a solid, sustainable business. Let's explore why being one of the "good guys" in sales is so...
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